smartly leverage qr codes

How to Smartly Leverage QR Codes in Your Digital Marketing Plan

Despite their simplicity, QR codes are among the breakthrough technologies many businesses fail to utilize to their full advantage. Fortunately, there’s been an ongoing resurgence of this technology lately. Creating QR codes for your business to enjoy this technology’s benefits for your digital marketing strategy is much easier than you think. Your enterprise doesn’t even have to pay a dime to create a QR code if you use QR code generator free.

What Are QR Codes?

QR codes are machine-readable codes that, when scanned, take consumers’ online information relating to products or services. They can also aid businesses to gather and analyze data while enhancing customer engagement. Here are four ways to smartly incorporate QR codes into your digital marketing plan to superbly promote your company.

  • Add QR Codes to Your Business Card

Integrating QR codes into your company’s business card is the most effective way of assimilating the technology into your digital marketing plan. You can have the QR code contain your contact information or send customers to your website or social media pages. If you fancy physical cards, you can directly hand them out to potential partners and customers. Alternatively, you can share or send business card QR codes via SMS, email, social media, etc. As a result, you can track website visitors who access your site through the QR codes on your business cards.

  • Request for Reviews Using QR Codes

Roughly 70% of consumers read online reviews before interacting with a brand. Therefore, attracting clients and partners becomes easier if your company has more positive reviews online. However, many enterprises have difficulty convincing their previous clients to leave online reviews about their experiences. QR codes can enable you to streamline this process. You can provide your clients a QR code directly linking them with trusted review sites like Yelp and Google.

  • Offer Coupons and Other Incentives via QR Codes

Offering discounts, giveaways, and free trials while running your digital marketing campaign will effectively drive traffic to your site. However, most businesses have challenges managing such incentives and measuring their effectiveness. Utilizing QR codes in promotions allows you to link a special offer or online coupon to a QR code.

Subsequently, your marketing team will have the flexibility and control to build engagement, generate new leads, and track them. The data collected can enable your company to adopt a new strategy if the existing one isn’t effective. You can also tweak the online destination of the QR code as you desire.

  • Leverage QR Codes to Enhance Customer Experience

Businesses often struggle to see how offering an excellent customer experience is crucial to their growth. However, a recent study has shown that enterprises that provide commendable customer service have 4% to 8% higher returns than their competition. You should know that about 96% of consumers consider this aspect when making choices relating to brand loyalty. Thus, you will have an easier time growing your company if you improve your customer experience.

Embracing QR codes can help you bolster customer experience by quickly taking customers where they need to be. Additionally, QR codes enable customers to interact with your brand at their own pace while providing positive and memorable touch points along the way.

How to Generate QR Codes for Your Business

The usage of QR codes exploded following the 2020 pandemic as many companies embraced creative tech solutions that promote a touch-free society. QRStuff’s freemium QR code generator allows you to adapt this technology to your marketing plans with no sweat. It stands out for offering over 25 QR code data types, including Facebook, Instagram, website URL, map location, contact details, and more. Moreover, it’s simple, fun, and fast to use.

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