The iGaming sector, which encompasses online casino and poker gaming as well as remote betting, has grown exponentially in recent years. As the gaming industry as a whole has soared in popularity with players across the globe, so too have the real-money gaming verticals.
Just as new innovations in gaming technologies have made video gaming much more accessible to a wider demographic, so too has iGaming made games like slots, roulette, and poker more accessible to adult gamers who aren’t within reachable distances of brick-and-mortar venues.
The sector has also made huge strides in terms of how consumers view real money gaming activities. Beginner-friendly tournaments, dynamic online platforms and extensive selections of gaming experiences have brought the industry bang up to date.
For any business or entrepreneur looking for business development tips or the keys to a successful marketing strategy, the iGaming sector is a resource-rich arena.
Here are three important business lessons that can be gleaned from the iGaming sector.
The Power of Incentives
The online casino industry is known for its generous bonus offers and promotions. From welcome bonuses to loyalty rewards, operators like FanDuel offer these incentives to attract new customers and retain existing ones. The key to successful bonus offers and promotions is to make them attractive and easy to understand.
For example, plenty of operators will offer a deposit match bonus — which means that they will match a customer’s initial deposit up to a certain amount — as this type of offer is easy to understand and provides customers with an immediate benefit for signing up.
The lesson here for other businesses is that targeted promotions and incentives can be a powerful tool for attracting and retaining customers. Promotions should be attractive and simple to understand and are most effective when they’re tailored to specific customer demographics. Whether you offer promotional discounts, free gifts or loyalty rewards, incentives can help you stand out from your competition and ensure your customers come back for more.
Personalisation is Key
Online gaming brands have become experts at personalising their marketing efforts to meet the needs of individual players. For example, if a player is interested in sports betting, then operators will use targeted promotions and bonuses related to upcoming matches or sports events of interest. Similarly, if a player has a history of playing jackpot slots, the casino operator will typically offer customised offers such as free spins to keep them engaged.
Here in the digital era, it takes a lot to differentiate from the competition, and personalisation can be an effective and revenue-friendly way to achieve that. By understanding your customers’ wants and preferences, you can tailor your marketing efforts to meet their individual needs. This, in turn, will help foster customer loyalty which can lead to increased sales.
Value Recommendations and Endorsements
iGaming brands recognise how important recommendations, reviews, and endorsements can be when building trust and credibility with their customers. They effectively use the concept of social proof as a digital marketing strategy, be that by displaying customer reviews and ratings on their websites, highlighting five-star games, or even showcasing big winners. This approach helps build trust with new audiences, indicating that many other people have had positive experiences with the brand.
As a business owner or entrepreneur, you can integrate social proof into your promotional efforts. Even if you don’t have a large customer base yet to tap into, you can still showcase case studios and requirements from industry experts.
There’s also a lesson to be learned from the transparency of iGaming operators. This is an industry that is highly regulated, and gaming brands are legally required to be transparent about their operations. This includes displaying their licensing information on their platforms and clearly stating things like the Return To Player (RTP) rate of the games that they offer.
Transparency about your business practices is a surefire way to build trust with customers, particularly as consumers are becoming increasingly more concerned with sustainable and ethical practices.
