So, you have your website all set! But it doesn’t convert leads into customers as you’ve expected?
Well, that’s concerning! Because if your website doesn’t generate enough conversions, it can seriously affect your ROI in the long run. It can be particularly detrimental for small businesses.
So the question you should ask yourself is, “What have I been doing wrong?” In case you have hired a professional, they can tell you all the missteps you’ve taken with your web design in Geelong. Otherwise, it can take significant time to pinpoint the problem areas.
Here’s a small checklist to make this task a little easier.
1. Did You Optimize User Experience?
User experience (UX) is a huge deal in every web design project. Poor UX is the most common problem behind websites’ lack of conversions. A well-structured layout, intuitive navigation, and clear CTAs are all crucial for satisfying user experience.
This optimal user experience encourages users to convert. Experts also often conduct usability tests to identify pain points and make required improvements.
2. Have You Checked the Page Load Speed?
Another important factor to monitor regularly is your website’s loading speed. Obviously, if it takes too long to load, the visitor will bounce away from your site. So, you must maintain optimal page load speed at all times to avoid high bounce rates.
Some known ways to achieve faster loading:
• Reducing file sizes by compressing images and other assets
• Using browser caching and content delivery networks to minimize loading time
• Practising efficient coding to reduce unnecessary scripts
• Prioritizing loading critical content before non-essential elements
Remember, every fraction of a second counts, as faster load times not only enrich user experience but also positively influence search engine rankings and, ultimately, conversion rates.
3. How About Streamling Forms?
Streamlining forms can enhance your user experience and, consequently, your conversions. So, using forms to your advantage is a good strategy. However, you need to know the right tricks.
To begin with, keep the form concise and request only the absolutely essential information. For example, a name and email address would be enough for most niches. This reduces friction, enabling users to convert easily.
In addition, communicate the correct message, which should also be clear and user-friendly. It helps users gain confidence in the action they are about to take.
4. Did You Leverage Social Proof?
Today, social proof or testimonials from people on similar journeys play a huge role in obtaining conversions. Reading testimonials or watching videos makes us trust a particular product or service more than usual, even if it’s our first time hearing about it.
So, take time and gather all worthy testimonials from your current customers and display them on your site. Written testimonials, video reviews, ratings, and acknowledgements from other well-known brands are all considered worthy.
5. Do You Practise SEO?
Search engine optimization (SEO) isn’t just about ranking higher in search results; it also enhances the user experience and brings higher conversions.
So, ensure your website is optimized for relevant keywords, uses descriptive meta tags, and has an organized URL structure. There’s more you can do with SEO to improve your conversions. Consider hiring professional SEO services if you want to pursue this as a long-term strategy.
6. How Good are Your CTAs?
Creating compelling CTAs (Call to Action) is paramount for driving user engagement and conversions. So, it’s important to check how good your CTAs actually are.
Here’s what makes a compelling CTA:
• Concise, action-oriented text that conveys a clear benefit or value proposition.
• Attention-grabbing colours, which contrast with your site’s design, make CTAs stand out.
• Strategic placement. Position them prominently where users naturally focus their attention.
• Utilizing white space effectively, giving CTAs breathing room and improving clickability.
If it’s still confusing, you can test different CTA variations to determine which ones resonate best with your audience and yield higher conversion rates.
7. Is Your Site Mobile Responsive?
In today’s mobile-centric landscape, mobile responsiveness is non-negotiable for a successful website. Google also prioritizes mobile-friendly websites in search rankings, affecting your visibility. Hence, you need to ensure your site adapts seamlessly to various screen sizes and devices.
Would you feel okay to buy a product from a website that doesn’t fit your mobile screen size? No, right. Your users feel the same way. So, if you are not getting enough conversions, it’s probably because your website doesn’t seem reliable from a mobile device.
In a nutshell, mobile users expect fast-loading, visually pleasing experiences. Responsive design achieves this by optimizing content and layouts for smartphones and tablets.
8. Did You Try Live Chatbots?
Lastly, you can give Live Chatbots a shot. It’s not mandatory, like page load speed or mobile responsiveness, but it can be game-changing for some. So, if you really want to try everything in your power to improve your website conversions, a Live chatbot is a good one.
Real-time support can make a significant difference in user satisfaction and conversion rates. Live chat and chatbots provide immediate assistance, answer questions, and guide your users through the conversion process, reducing abandonment rates.
Want to Give it a Real Shot with Professional Web Design in Geelong?
Make My Website is one of the leading digital agencies in Australia. They have experts in various digital services, from SEO to web design. Reach out to them if your project needs a professional touch.